Welcome to Product Design

BA (Hons) Product Design and Entrepreneurship

This course will equip students with skills and understanding in the effective development and communication of design ideas, the ergonomics of usability and interaction, product styling, three-dimensional designing and the production and use of prototypes as a key part of design practice.

Course description – Degree

Semester One

BPD 111     – Introduction to Industrial/Product Design                        3 Credit Hours

Description

This course seeks to introduce students to the subject of Product Design, the definition of product design as well as some of the ways design interacts in the societal and business environment, where the results of this activity permeates every sphere of our lives; in the home and workplace, in schools, factories, offices and shops, in streets and transport systems.

Objective

The primary objective is to expose students to the beginnings of product design as a business activity, concept development, engineering drawings, design for prototyping, and manufacturing.

BPD 112     – Basic Workshop Practices                                                        3 Credit Hours

Description This course will seek to introduce students to a range of tools and equipment used in the making of products. Objective This course is aimed at helping the student to develop different types of skills leading to the achievement of competencies in the following areas through the knowledge of specifications and the use of tools and accessories related to the following workshop practices.

BPD 113     – Foundations in Technical Drawing                                      3 Credit Hours

Description This course seeks to explain why Technical Drawing is an effective way of communicating design concepts. It examines industry trends to show why designers, engineers and technologists today have an even greater need to master graphics communication. Students will be introduced to the significance of graphics language and associated tools for the designer and technologist.

BPD 114     – Basic Drawing                                                                                  3 Credit Hours

Description This course introduces students to the basic drawing techniques and it is designed to increase observation skills. The knowledge and understanding gained through drawing from life directly enhances our ability to draw from the imagination. Emphasis is placed on the fundamentals of drawing.

BPD 115     – Introduction to African Art and Culture                         3 Credit Hours

Description This course is designed to introduce students to the various African cultures, their history, practices and beliefs in so far as these cosmological beliefs have the ability to influence some designs that may be developed by the product designer. The Ghanaian product designer must have a good understanding of the African Societies in order to fully appreciate the true meaning of the art developed by the various African Societies.

BPD 116     – Communication and Study Skills I                                      3 Credit  Hours

Description This course seeks to give students a firm foundation in the ability to use effective communication and study skills for academic work and to be able to show mastery of the spoken language as well as the skills needed in the presentation of information.

BPD 117     – Information Communication Technology I                   3 Credit Hours

Description This course introduces students to the general concept of computing, the classifications, operations and functions of the computing system, while gaining a fair understanding of the use of Microsoft Office software packages.

Semester Two

BPD 121     – Idea development and the Design Process                  3 Credit Hours Description This course will introduce students to the design process which involves organizing the creative and analytical processes used to satisfy a need or solve a problem. Students will be made aware of the fact that, sketches, drawings, computer models and presentation graphics are all linked to the design and production processes. Idea development techniques such as Synectics and other visual thinking methods developed to stimulate creativity in design will be introduced to students.   BPD 122     – Workshop Safety Practices                                                   3 Credit  Hours Description This course is designed to assist students in the proper use and handling of workshop equipment, tools and related equipment or chemicals. Such tools and equipment if not used properly, could inflict damage to an unsuspecting user. It is therefore necessary to adhere to certain safety rules since these tools and equipment may need certain conditions for proper execution or use.   BPD 123     – Orthographic and Multiview Projections                     3 Credit Hours Description This course seeks to introduce students to the principles of orthographic projection as a parallel projection technique in which the plane of projection is positioned between the observer and the object and is perpendicular to the parallel lines of sight. Students will be shown how the orthographic projection technique can produce either pictorial drawings that show all three dimensions of an object in one view or multiviews that show only two dimensions of an object in a single view.   BPD 124     – Freehand Drawing Techniques                                             3  Credit  Hours Description In this course, students develop effective drawing techniques as a specialized form of visual communication. Quality and expressiveness of line are developed. Life drawing, still life drawing and sketching techniques are utilized, to assist students in creating images of their ideas about two-dimensional shapes and three-dimensional forms and spaces.   BPD 125     – Introduction to Computer Aided Design                       3 Credit Hours Description This course introduces students to 3D modeling as an innovative approach to the visualization process and how Computer Aided Design (CAD) is revolutionizing industry and promoting the integration of computers into the design process.   BPD 126     – Communication and study Skills II                                     3 Credit Hours Description This course provides students with the knowledge and skills to communicate professionally on many levels including writing; speaking; conducting meetings; giving presentations and interpersonal dialogues; and using electronic media.   BPD 127     – Information Communication Technology II                  3 Credit Hours Description The course is a continuation of BPD 117 and focuses on computer, mobile computing, and multimedia design production. It further expands on the use of key applications such as spreadsheets, databases, presentation, graphics and web design software. Aside the traditional computer based technologies such as those related to standard office applications, and specialist applications such as CAD, aspects of digital communication (internal networks) would be introduced. Topics that deal with the way ICT is used and managed in an organization will be covered: such as, the meaning and value of information, how information is controlled, the limitations of ICT and legal considerations.

Semester Three

BPD 231     – Introduction to Design & Modeling                           3 Credit Hours Description This course will introduce students to product design and modeling through the use of computer modeling, rendering and digital fabrication.   BPD 232     – Product Design Methods                                                3 Credit Hours Description This course is designed to introduce students to the new design methods such as Open engineering and crowd-sourcing ideas and how these new methods relate to each other, to the new problems that they are intended to solve and to the traditional methods they are intended to replace.   BPD 233     – Perspective  Drawing                                                       3 Credit Hours Description This drawing course is designed to give, an opportunity for students to utilize all the knowledge and experience acquired in their previous art courses, in order to create a body of work that demonstrates expertise in manual drawing.   BPD 234     – Nature of Materials and Processes                                                  3 Credit Hours Description This course emphasizes the materials and processes used in manufacturing. Fundamentals include the properties, structure and nature of materials for manufactured goods, such as ferrous and nonferrous metals and alloys, plastics, wood, composites and ceramics, and the selection of materials for various functions. Such knowledge will help the designer to avoid ill-conceived pieces, devised to look good in the media but with little technical integrity.   BPD 235     – Research Methods                                                                                  3 Credits Hours Description This course seeks to provide an introduction to research methods and designs relevant to product design practitioners. The course will focus on an introduction to various research designs, including experimental and non-experimental, as well as quantitative and qualitative research methods. In addition, the course will focus on providing a practical understanding of several statistical tools used in Artistic research. The emphasis will be on knowing when to use the various tests, what they measure, and how to interpret results.   BPD 236     – Entrepreneurship and New Venture Creation                           3 Credit Hours This course seeks to introduce students to the concept of Entrepreneurship, which is the predominant form of business organization and is the world’s oldest profession. It further seeks to inculcate into students a zeal and how to identify, organize and start a new business in design and related areas.

Semester Four

BPD 241     – Design for Use                                                                       3 Credit Hours Description This course seeks to explain why a designer’s chance of developing a successful product depends on a good understanding of the sensual or visual quality of a form that disarms or delights the observer. Students will be made aware of the importance of ensuring  that good design  is people-centered and improves lives on many levels, in order to maintain  its value. Students will be provided with the needed information to appreciate the importance of how technology and design go together and the need to integrate user-centered design and the “functional, emotional, and social utilities into the creation of goods and services and strategies which consequently increases economic value”.   BPD 242     – Visual Communications and Package Design           3 Credit Hours Description This course is designed to provide design related information on packaging design for the product designer. A course on visual communication and package design principles is relevant to industrial/product designers and addresses product/brand definition and corporate identity through package design.   BPD 243     – Ergonomics and Human Factors Application           3  Credit Hours Description This course seeks to introduce students to the importance and essence of Ergonomics which primarily is a way of enhancing the effectiveness of physical objects and enhancing desirable human values of safety and human comfort.  The course will have an applied emphasis oriented towards using psychological theory in the “real” world of product design, and basically reducing to designing products better. This course is therefore an attempt to introduce students to a systematic application of relevant information to the design process.   BPD 244     – Objects and Impacts                                                            3 Credit Hours Description This  course  explores  the  rules  of  designing  products  so  they  can actually be  manufactured.   BPD 246      – Project Work                                                                         3  Credit Hours Description This course is designed to help the student put into action or practice the selected design process or methodology acquired during the two-year study. The project work is a culmination of all that the student during the course of study, has managed to acquire in terms of knowledge and skills. The final project is to be determined in conjunction with his/her supervisor and when approved, taken through the appropriate and relevant design process to completion. The final object may be a prototype or a fully functioning object.   BPD 246    – Project Work                                                                            3  Credit Hours Description This course is designed to help the student put into action or practice the selected design process or methodology acquired during the two-year study. The project work is a culmination of all that the student during the course of study, has managed to acquire in terms of knowledge and skills. The final project is to be determined in conjunction with his/her supervisor and when approved, taken through the appropriate and relevant design process to completion. The final object may be a prototype or a fully functioning object.

Semester Five

BPD 351     – Practical Model Making Techniques                               3 Credit Hours Description This course investigates further the presentation model and the materials used for such models.   BPD 352     – Product Interface Design                                                     3 Credit Hours Description This course surveys topics related to the design of products and interfaces spanning a wide spectrum of products including alarm clocks, cell phones, and dashboards.   BPD 353     – Manufacturing Processes II                                                 3 Credit Hours Description This course is designed to give students an opportunity to use the machine, tools and equipment they have been introduced to.   BPD 354     – Product design and Development                                     3 Credit Hours Description This course covers modern tools and methods for product design and development.   BPD 355     – Seminar in Product Design                                                   3 Credit Hours Description This course seeks to help students to focus on the ideas and issues in the field of contemporary Product Design. It addresses concerns of 21st century product designers that are meant to enable students to understand concepts, visual and material culture, and make aesthetic judgments.  It also presents a critical examination of the designer’s relationship to areas such as consumerism, mass culture, copyright issues, and effects of technology on product design practices.   BPD 356     – Business Management for Entrepreneurs I                             3 Credit Hours Description This course is designed to assist students in understanding the benefits in managing and sustaining business. This in order will help students to take control of their businesses.

Semester Six

BPD 361     – Mass Production Technology                                        3 Credit Hours Description This course exposes students to be knowledgeable about traditional mass and series production processes and materials.   BPD 362     – Rendering for Presentation                                           3 Credit Hours Description This is a studio course in the theory and technique of three-dimensional (3D) mode ling and rendering utilizing appropriate software. It is designed to further strengthen both the traditional and 3D rendering skills of the student.   BPD 363     – Advanced Manufacturing Processes                              3 Credit Hours Description Advanced Manufacturing Processes provides students an excellent overview of the field of advanced manufacturing. The course engages students by means of hands-on activities and compelling studio tutorials that include a comprehensive overview of the manufacturing field, processes and career choices, multi-level activities in career seeking and planning a manufacturing company.   BPD 364     – Design and Sustainability                                                   3 Credit Hours Description This course explores the concept of sustainability and the role of an industrial/Product designer in creating more sustainable products (environmentally and socially responsible products).   BPD 365     – Business Management for Entrepreneurs II                            3 Credit Hours Description This course is a continuation of the business management practices that was started in BPD 356.   BPD 366     – Entrepreneurship: Ethical and legal Issues                              3 Credit Hours Description This course seeks to introduce students to the ethical and legal issues of business in Ghana.  It provides a theoretical and practical understanding of ethical and legal related issues that affect businesses in Ghana. It also explains the driving forces of new venture success and the ethical and legitimacy challenges that face entrepreneurs with new ventures.   BPD 367     – Research Methods                                                           3 Credit Hours Description This course seeks to provide an introduction to research methods and techniques relevant to product design practitioners.

Semester Seven

Attachment in Industry The Industrial Attachment programme seeks to expose students to Industrial practices in Product design through attachment to Product design firms. The objective is to foster the ability to apply the previously learned methods and techniques and adapt them to the organizational dynamics and it facilitates the entry into professional life and the integration of the knowledge obtained in previous courses, and adds a learning experience in diversified management areas such as human resources, finance and marketing. Assessment is based on an appraisal of students’ performance in industry as indicated by supervisors of place of attachment, and lecturers who will visit students at the place of attachment and will be according to the rubrics outlined in the following area:   BPD 471     – Project  Report I                                                                     9 Credit Hours Description After completion of the Curricular Internship course students would be required to submit or present a report on how the period of attachment has influenced their project work.   BPD 472     – Industrial Attachment                                                        6 Credit Hours Under this module, students will be expected to prepare bi-weekly reports of activities. These reports will culminate in a final report to be submitted to the college at the end of the attachment period.

Semester Eight

BPD 481         Post Industrial Attachment Seminars                    3 Credit Hours

Description The course aims to make students think about their experiences whilst on industrial attachment in terms of appropriate and inappropriate conducts and actions. It also creates opportunities for students to reflect on what they have learnt whilst on industrial attachment and what they still need to learn. Objective Presentation and discussion of reports that detail and appraise the overall experience of students as interns will be given. Students are also able to reflect on problems and opportunities in the craft and product making Industry based on their experiences whilst on industrial attachment. It gives students the platform to enhance their understanding of how their industrial attachment experience fits into current practice and thinking within the design industry in Ghana and beyond.   BPD 482            Studio Research in Product Design                             6 Credit Hours Description This is a studio based course is designed to assist students to focus on the real world demands of the product design industry. An important element of the course is work-based learning that seeks to link up classroom activities with a real world of work experiences gained through the Industrial Attachment Programme (IAP). Objective It aims at equipping students with an underpinning knowledge of professional practice from which to develop individual skills requisite for an increasing technologically demanding yet creative environment experienced so far. Projects accomplished in this course are expected to serve as innovative, highly creative, cross- disciplinary tools responsive to the true needs of men and would be executed using a variety of techniques. Upon Completion of this course, students will demonstrate sensitivity to and competences in the identification of product design needs through research; identify their own competences within the broader context of Product Design praxis and demonstrate their application to the solution of real time product design problems.

BPD 483      Exhibition Design                                                            3 Credit Hours

Description Students undertake preliminary exercises in display and exhibition design prior to the development and implementation of an exhibition. Students gain the experience of working for a real client with specific criteria regarding content, budget, and time constraints. Objective The primary objective of this course is to provide students with some understanding of the tasks and skills required to work in the field of display and exhibition design.

BPD 484     Product Design Analysis                                      3 Credit Hours

Description The course is designed to offer students the understanding of principles of comparative product design analysis covering marketing and sales, manufacturing techniques and materials, ambiance and qualities of the object/context relationship, and design analysis from the perspective of the designer, the maker and the user. Objective Students are expected demonstrate qualitative and quantitative comparative product analysis techniques, describe products and environments using professional terms for ambiance, form, colour and style. Again students are required to demonstrate improvement in presentation and graphic skills, and make group presentations of knowledge gained.

BPD 485                       Project Report II                                            3 Credit Hours

Description This course is a continuation of the project started in BPD 471. Objective The objective is that students will have the needed time to complete their projects since they now have an understanding and application of some basic concepts of research and its methodologies.

EXAMINATION / ASSESSMENT OF COURSE WORK

Assessment of a student’s performance shall be by a combination of continuous assessment and End of semester examinations. The weightings for the two modes of assessment are as follows: Continuous Assessment Class Assignment, Quizzes and Tests   –       25% (at least THREE ENTRIES a semester) Mid – Semester Examination                 –         15% End of Semester Examination            –           60% Note:  A student who does not take Mid – Semester Examination does not qualify to take End of Semester Examinations.  

Grading system

 

Grading at the end of each semester

GRADE
SCORE
GRADE POINT
REMARKS
A 80-100 4.0 Excellent
B+ 75-79 3.50 Very Good
B 70-74 3.00 Good
C+ 65-69 2.50 Very Fair
C 60-64 2.00 Fair
D+ 55-59 1.50 Satisfactory
D 50-54 1.00 Barely Satisfactory
E 0-49 0.00 Fail

Certification

Cumulative Grade point Average Class
3.50 – 4.00 First Class
3.00 – 3.50 Second Class Upper
2.50 – 2.99 Second Class Lower
2.00 – 2.49 Third Class
1.00 – 1.99 Pass

Bachelor of Arts

Product Design & Entrepreneurship

Four (4) year programme

View course description

Diploma

Product Design

Two (2) year programme

View course description

Certificate

Bench Jewellery

3 - 12 months