SOCIAL MEDIA POLICY
STAFF AND STUDENT SOCIAL MEDIA POLICY
Social media communications are individual interactions, not organisational communications, unless you have the responsibility of managing the College’s sponsored site in an official capacity.
ACDT has established official College presence on the top social media sites for the purposes of promoting the College by posting news headlines and event information. While social media can be used for positive purposes, there are also times when its use can cross the line for what is appropriate under College rules and expectations for conduct. All ACDT students and staff are therefore to exercise good judgment in their use of social media websites, and to conduct these activities in a responsible and respectful manner.
GUIDELINES FOR USING SOCIAL MEDIA POLICY
Students and employees can be held personally liable for their posts on social media sites. For this reason students and employees representing the college in official capacity should use common sense and exercise caution with regards to exaggeration, obscenity, inappropriate behaviour (e.g., drug or alcohol use), guesswork, legal conclusions and derogatory remarks or characterisations.
It is prohibited for students/staff to post information, photos, or other representations of sexual content, copyrighted materials, or items that could be interpreted as demeaning or inflammatory.
You may not disclose any sensitive, proprietary, confidential, legal or financial information about ACDT or individuals affiliated with the College on social media websites. You may not disclose information protected under ACDT statutes or regulations.
While you may respectfully disagree with the College actions, policies or leadership decisions, you may not attack personally or post material that is obscene, defamatory, discriminatory, harassing, libelous or threatening with regard to the College, employees of the College or any affiliates of the College.
BEST PRACTICES AND HELPFUL REMINDERS
- Think before you post! If you would not want your parents or future employer to see it, don’t post it.
- You can of course delete what you post, but the internet is permanent. What you post even for a fleeting moment before deleting will remain ‘out there’ and out of your control.
- Don’t post personal information about yourself (address, your phone number, date of birth etc).
- Do not post personally identifying information about another person without their consent.
- Avoid accepting friend or follow requests from people you don’t know.
- Be in a positive state of mind when you post, as posting when you are angry, or when your judgement is impaired may lead to a decision you regret later.
- Think about your privacy settings—the strongest security setting for Facebook is recommended, as is having “protected tweet” on Twitter, where only approved followers will be able to view tweets.
- Even after ensuring your privacy settings are at the highest level, assume that everything you post can still be viewed at any time by anyone who is determined enough.
- Remember that you are personally responsible for all content you post online, in a blog, on a social media site like Facebook, or in the comments section of an online news story.
OFFICIAL USE OF SOCIAL MEDIA BY THE COLLEGE
Only College employees authorised by their Head of Department or a higher authority may use social networking to conduct College business. If you are authorised to create social media presence or post in an official capacity then the following policies must be adhered to in addition the best practices listed above.
- All College social media pages must have a full-time appointed employee who is identified as being responsible for content; this should be the departmental head or an appropriate designee.
- If posting on social media on behalf of ACDT, you must identify yourself and acknowledge that fact you represent the College.
- Whenever possible authorised social media content should link back to an appropriate page on the ACDT website.
- Postings must be up-to-date, and pages that are no longer relevant should be deactivated or removed.
- Posts on social media sites should protect the College’s institutional voice by remaining professional in tone and in good taste.
Violation of the ACDT Social Media Policy may result in disciplinary action, including temporary or permanent suspension as determined by the College’s disciplinary board. When in doubt, think about whether what you are about to post reflects your values and the expected professional standards of ACDT.